From the release notes
HubSpot Updates: May 25, 2026
Three updates landed across the weekend and Monday, which is a quiet release window compared to Friday's drop. Two of them are quality-of-life work for admins (a packaging change on association limits and the ability to customize Analyze tabs). The third is a marketing email cloning improvement that has been in beta since March and is now scheduled to go live in June.
Platform Updates Detailed
Associations Limit Updates
HubSpot is rolling out pricing and packaging changes that raise association limits for select association types. Phase 4 (private beta, August 2025) increases limits for contacts, deals, and tickets per company to 500,000, all custom object associations on Enterprise to 500,000, and deals per contact to 50,000. To increase account limits, you must opt into the high cardinality associations beta, then reach out to your customer success team or manager to request access. This is live.
Why it matters: Association limits become a real constraint as portals grow. Hitting the ceiling on contacts-per-company or deals-per-contact is the kind of structural problem that forces ugly workarounds. Raising these limits, even for the subset of association types covered in Phase 4, removes one of the harder ceilings to architect around. Not a flashy update, but consequential for any company growing past mid-market scale inside HubSpot.
For more details: Associations Limit Updates live.
Customizable Analyze Tabs
You can now customize the Analyze tab by replacing the default dashboard with your own, adding or removing reports, editing report settings, and rearranging the layout. This is supported in multiple places in HubSpot. Available in public beta for all Professional and Enterprise subscriptions.
Why it matters: The default Analyze tab rarely reflects the metrics a team actually tracks day-to-day, which means people end up switching to separate dashboards to find the data they need. Tailoring the Analyze tab to show the most relevant reports keeps reporting and workflow in the same place. Small change on its own, but the kind that adds up across an organization where dozens of users were each opening separate dashboards every morning.
For more details: Customizable Analyze tabs public beta.
Clone Marketing Emails with Simple Workflows
When cloning a regular marketing email that has a simple workflow configured, you now see a copy simple workflows checkbox in the clone panel. Enabling this duplicates the email's associated simple workflows automatically, so you do not have to rebuild them from scratch. Available in public beta for Marketing Hub Starter, Professional, and Enterprise. Scheduled to go live June 16, 2026.
Why it matters: Cloning an email used to mean rebuilding any associated simple workflows from scratch on the new email. For marketers who rely on post-send automations like adding contacts to a list after a link click or setting a property after an open, this added repetitive setup whenever creating variations. Workflows now carry over automatically, saving time and reducing the risk of misconfigured automations. One thing worth knowing about the update title: it sounds like cloning emails with simple workflows, but what it actually does is clone the associated simple workflows alongside the email being cloned. Still useful, just not the feature the name first suggests.
For more details: Clone Marketing Emails with Simple Workflows public beta.
Key Takeaways
Quiet weekend, real impact: The Associations Limit packaging change and the Analyze tab customization both fall into the category of "small admin update with a multiplier effect." Neither is going to make headlines, but both remove daily friction that was costing teams real time.
Worth checking your portal: If you have been hitting association limits or have been frustrated with the default Analyze tab, both of these are worth opting into right now. The Clone Marketing Emails change lands June 16, so marketing teams running multi-variant email programs have a few weeks to prepare.
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