Admin Navigation Customization

This is in development, so treat it as a forward-looking statement rather than something to plan a quarter around. But it is worth watching, and the pairing with the Teams API on the same day is not a coincidence.

Follow the loop: HubSpot ships an API so you can create forty teams programmatically, then ships navigation you assign per team. Which means the next thing you will want is an API to manage navigation for the teams you just made, because nobody is clicking through forty of them by hand. That is the normal rhythm of platform development, and it is worth anticipating rather than being surprised by.

The feature people are actually waiting for is arbitrary URLs as navigation links, which has been signaled as on the way. Enough people wanted it that there are apps built specifically to do this on top of HubSpot, which is usually a good predictor of what gets absorbed into the platform.

One practical takeaway for anyone who supports, consults, or coaches on HubSpot: add navigation to your initial audit list. What the nav looks like tells you a great deal about how a team actually uses the platform, and it is a five-second read.