HubSpot updates
291 Updates · Daily Cadence
This morning
Tuesday, July 28, 2026
About this archive
One update, one article. Each post here breaks down a single HubSpot rollout — what shipped, why HubSpot shipped it, how to set it up, and what we think. When the show covers an update, the article links back to the segment so you can watch us work through it on air. New updates land as fast as the release notes do.
Showing 291 of 291
- Smart CRMDataProfessionalPrivate beta
Associations as Lookup Properties
A new property type that references another CRM record right inside a property field — a real win for forms, but only as good as your naming conventions and primary-property choic…
Jul 28, 2026
- CommerceOperationsFreePrivate beta
Revenue Agent
Revenue Agent now enrolls at the company level and routes to billing contacts — but it only pays off if your invoice data actually lives in HubSpot and your customer communication…
Jul 28, 2026
- MarketingProfessionalPublic beta
Trigger Workflows When a Social Post Is Published
Workflows can now fire the moment a social post publishes — useful for team alerts, risky if it replaces actually being present for the conversation that follows.
Jul 28, 2026
- ServiceSmart CRMProfessionalPublic beta
Meet Agent Hub: one place to run your AI team
One home for every HubSpot agent, organized by outcome, arriving the same day agents start metering credits. The live demo built weighted lead routing by just asking.
Jul 27, 2026
- MarketingProfessionalLive
AEO Citation Tracking
The redesigned AEO Citations table (full-screen, Content Type and Brand Mentioned columns, search) is a genuine usability upgrade for Marketing Hub Pro/Enterprise AEO users. Use i…
Jul 24, 2026
- BreezeSmart CRMProfessionalPublic beta
Describe it. Breeze Assistant builds it in Agent Builder.
Breeze Assistant can now configure agents and automations inside Agent Builder from a plain-language description. Great for skipping the blank canvas, but plan the build first. In…
Jul 24, 2026
- MarketingSalesProfessionalLive
Workflow Templates in the Marketplace
Workflow templates are now available in the HubSpot Marketplace, offering pre-built templates based on common workflow patterns.
Jul 24, 2026
- FreePrivate beta
Custom Agents Are Coming to Public Beta
HubSpot announced that custom agents move to public beta on July 23. The shift brings credit-based pricing, clearer cost visibility, run limits on how often an agent fires, and th…
Jul 24, 2026
- MarketingDataProfessionalPublic beta
Agentic Automation Builder
A new canvas uniting workflows, AI agents, and cross-business data. Start from more sources (CRM, schedules, webhooks, third-party integrations), add workflow actions, run agents,…
Jul 24, 2026
- MarketingDataProfessionalPrivate beta
Lead Object: Workflow Rotation Distribution and User Availability
Distribution models (round robin, balanced, random) and user availability come to the Lead object. No weighted split yet.
Jul 23, 2026
- MarketingFreeSunset
Standardized Marketing Event Property Definitions
Starting July 23, 2026, the field types and validation rules for eleven marketing event properties (Attendees, Cancellations, End date, Event canceled, Event description, Event na…
Jul 23, 2026
- ServiceSmart CRMEnterpriseLive
Sandboxes: Clearer Errors When Assets Fail to Copy
When supported assets fail to copy during sandbox creation, error messages now explain the specific reason, an unsupported asset type, a missing dependency, or a combination, alon…
Jul 23, 2026