HubSpot updates
4 Updates · Daily Cadence
About this archive
One update, one article. Each post here breaks down a single HubSpot rollout — what shipped, why HubSpot shipped it, how to set it up, and what we think. When the show covers an update, the article links back to the segment so you can watch us work through it on air. New updates land as fast as the release notes do.
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Sales Service Professional GABreeze AI Agents Hit General Availability Across Professional and Enterprise Tiers
All five Breeze AI agents are now generally available for Professional and Enterprise tiers, handling prospecting, support, content creation, deal closing, and knowledge base mana…
May 6, 2026
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Service Professional Private betaCustomer Agent Finally Knows When to Pass the Call
AI Customer Agent can now hand calls off to your IVR system mid-conversation. Private beta for Service Hub Pro/Enterprise + Sales Hub Pro/Enterprise.
May 5, 2026
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Platform Free Public betaThe File Manager Finally Got Its Tree
Hierarchical folder tree view in the file manager. Expand, collapse, drag-and-drop assets across folders. Public beta, free across every hub and tier.
May 5, 2026
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Marketing Starter Public betaTikTok Just Joined the Lead-Syncing Club, and It's About Time
TikTok Instant Form fills now create or update HubSpot contacts automatically — no more manual export. Public beta, available across every Marketing Hub tier.
May 5, 2026