Revamped Ad Conversion Events Tab

What it is

You can now see a renamed Conversion Events tab in Ads, with new error indicators, 7-day metrics, and clearer guidance to help you keep your conversion events working.

Why it matters

Conversion events tell ad networks which of your contacts actually converted. When those networks know what a good conversion looks like, they use that signal to find more people like them, which means better targeting and campaigns that improve over time. When events break and there's no signal, the feedback loop between HubSpot and the ad networks falls apart. This update makes it easier to spot issues and fix them before they affect your campaign performance.