Improvements to Marketplace Submission Eligibility
Wednesday, August 19, 2026
What it is
Marketplace listing and certification or recertification submissions are now gated on active installs rather than total installs. Listing requires a minimum of three active installs; certification and recertification require sixty active installs and six months listed. Your app's active install count is now visible in your developer account.
Why it matters
The eligibility requirements themselves did not change, only when they are enforced. Previously submissions were gated on total installs, so apps could submit without meeting the active-install requirement and then be denied. Active installs counts unique, unaffiliated production accounts with successful app activity in the past 30 days, including OAuth-authenticated API requests and signed webhook or extension requests.
The Take
Chris Carolan
Scares the crap out of most people the first time you see it.
Aligning the gate with the requirement is right, and basing it on active installs rather than total installs is more right. An install sitting dormant in an account nobody opens was never evidence of anything.
Getting your first three active installs means going and talking to people. I usually start with a known network that has already asked for the thing, then build from there. That part is fine and it is how it should work.
The part that is not under your control is the warning a customer sees before installing an uncertified app. It reads like the highest risk activity you could possibly perform on your portal. I know people going to market with apps who work very hard to get past that moment, and unless you can get ahead of it with education, be ready for this, everything is fine, keep going through the process, it stays a tax on every new app. It would be good to see more help there.
Watch Us Discuss This
The full segment from the show, us working through this update start to finish.
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