Describe it. Breeze Assistant builds it in Agent Builder.
Friday, July 24, 2026
What it is
Breeze Assistant now helps build inside Agent Builder. Describe what you want in plain language and it configures custom agents and automation using your CRM data.
Why it matters
It removes the barrier of starting from a blank canvas by handling setup based on your existing portal knowledge and context.
The Take
Casey Hawkins + Chris Carolan
Plan with Breeze. Give me that button in all of these places.
Part of the agent wave. Describe what you want in plain language and Breeze Assistant sets it up inside Agent Builder using your portal's context, so you are not starting from a blank canvas.
We stress-tested it live, and then Casey took it to a real client workflow that night. The verdict is honest: it asks genuinely good scoping questions, but the thing it built was very not right, with multiple issues. The lesson is not that the feature is bad; it is that one-shotting a build is the wrong instinct. The people who get good results have already done the planning in a separate conversation. Which is why the on-air ask to HubSpot was a Plan with Breeze button, sitting right next to Create, so the first move is thinking, not generating.
Watch Us Discuss This
The full segment from the show, us working through this update start to finish.
FAQ
Does this touch my portal?
If you are on a Professional or Enterprise tier with Agent Builder access, yes. Breeze Assistant itself is available across hubs and tiers.
What should I actually do?
Use it to skip the blank canvas, but do your planning in a separate conversation first. Describe the plan, not just the outcome, and expect to iterate rather than one-shot it.
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