Create landing pages with Content Agent

Tuesday, September 8, 2026

Marketing HubContent HubStarterProfessionalEnterprisePrivate beta

What it is

Lets users build landing pages by chatting with HubSpot's Content Agent in Breeze Assistant, drawing on brand kit, brand voice, CRM data, and past pages for context.

Why it matters

Speeds up landing page creation, producing publish-ready pages in minutes instead of a build from scratch.

The Take

Chris Carolan

The capability is the easy part to describe: chat with the content agent inside Breeze Assistant and get a landing page built with your brand kit, brand voice, CRM data and past pages already in context. Context from the start is the right idea, and it is the difference between a generated page and a page that looks like yours.

The harder part is that almost nobody can currently explain, out loud and correctly, how agents, assistants, Breeze and HubSpot AI relate to each other. That is not a small branding quibble. It is the thing standing between a competent admin and actually trying this, and it needs real help.

The practical line to understand is the credit boundary. Inside Breeze Assistant, no credits. The moment you step out into an agent-shaped experience, it starts consuming them. Check where that boundary sits for your portal and tier before you plan around it — the published guidance on exactly when content agent starts charging has not been consistent, so confirm it rather than assuming a date.

The direction worth wanting is the one where you stop thinking about agents at all. You describe what you need, Breeze decides whether it calls an agent to do it, and you never have to learn the org chart of the AI to get a landing page.

Watch Us Discuss This

The full segment from the show, us working through this update start to finish.

Content agent, and the credit line nobody can explain out loud2:35

Produced by Value-First Media