Standardized Marketing Event Property Definitions
Thursday, July 23, 2026
What it is
Starting July 23, 2026, the field types and validation rules for eleven marketing event properties (Attendees, Cancellations, End date, Event canceled, Event description, Event name, Event organizer, Event type, Event URL, Registration, and Start date) are standardized and fixed.
Why it matters
Consistent property definitions give integrations like Zoom a stable foundation, so they can sync event data reliably without formatting conflicts.
The Take
Casey Hawkins
Nothing is really going away. Something is getting locked down, and the payoff is more reliable event syncing.
Calling this a sunset is a stretch, and we said so on the show. Nothing is really going away. The field types and validation rules for eleven marketing event properties are getting locked to their current state. If you already customized one, it stays as you set it. The point is steadier syncing with tools like Zoom, where inconsistent definitions are exactly where webinar sync gets finicky. Odd label, useful outcome.
Watch Us Discuss This
The full segment from the show, us working through this update start to finish.
FAQ
Will my existing customizations change?
No. Anything you already changed stays in its current form and is fixed at that state going forward.
Why does it matter for integrations?
Tools like Zoom rely on these property definitions to sync event data. Standardizing them reduces formatting conflicts.
Produced by Value-First Media