Transactional SMS 10DLC Add-On
Friday, July 17, 2026
What it is
Businesses can now purchase a dedicated transactional SMS SKU, a campaign and a number, to send non-marketing operational or one-to-one messages under a transactional subscription type. The lane runs independently or alongside the marketing SMS queue, and it unlocks non-marketing 10DLC registration flows. 10DLC stands for ten-digit long code, the standard for sending texts from a normal local phone number.
Why it matters
Businesses need to send operational and one-to-one texts separately from marketing. Today, workflows force all messaging into a marketing-only model, which creates compliance risk and customer confusion. A transactional lane means that if a customer opts out of marketing SMS, you can still send them the essential messages to that same number.
The Take
Casey Hawkins + Chris Carolan
Maybe ten percent of teams truly need this, but the teams that need it, need it badly.
Maybe ten percent of HubSpot teams truly need this, but the teams that need it, need it badly. The clean way to think about it: a marketing text is we are having a sale, use this code for ten percent off today only. A transactional text is your package has shipped, here is your tracking number. They are operated differently on the back end because of the opt-in and opt-out rules that apply to marketing and not to transactional, the same way subscription types work in email.
This also produced the morning's best small mystery. Nobody in the room knew what 10DLC stood for, the update copy defined it with itself, and Breeze finally settled it: ten-digit long code. Untangling transactional from marketing is how you protect the overall customer experience when someone unsubscribes from promotions but still has to hear that their order shipped.
Watch Us Discuss This
The full segment from the show, us working through this update start to finish.
FAQ
Is this for me?
If you send operational or one-to-one texts (order confirmations, shipping notices, appointment reminders) and you have run into compliance or opt-out problems mixing them with marketing SMS, yes. If you only send marketing texts, you likely do not need it.
What does 10DLC mean?
Ten-digit long code, the official standard for sending business text messages from a standard local phone number.
Produced by Value-First Media