Updates blog — Thursday, July 2, 2026

HubSpot Updates: July 2, 2026

Seven updates landed on the July 2 board, with the two team email signature releases covered together below, and the loose through-line is email and money. Signatures get a real overhaul, URL properties get readable labels, marketers get per-email control over tracking, and three commerce and integration pieces move billing closer to where the CRM already lives. Nothing here reinvents the platform. Most of it removes friction that has been sitting in plain sight for a while.

If you watched the show today, you already heard the conversation around several of these. If you did not: Watch the recap to hear our thoughts on these updates and more.

Platform Updates Detailed

Team Email Signatures Get More Visible and More Personal

Team email signatures are getting a broad refresh across CRM, Inbox, and Help Desk. You can now preview your signature before sending, personalize it with richer details like a profile picture and meeting links, and pick between your personal signature and the team signature when you send. Alongside that, a related change fixes a specific point of confusion in Inbox and Help Desk: the signature for the from address you selected now shows while you are still editing the message, and when you expand the email history, the team signature sits below your new message and above the thread. The improvements are in public beta and the visibility and placement piece is in private beta, both across all hubs and tiers.

Why it matters: Signatures have been one of those quietly confusing corners of HubSpot for a long time. The old behavior appended the signature only when you hit send, so the message you wrote looked different from the message that went out, and people would paste in a second signature without realizing one was already coming. Being able to see the signature while you compose, choose between personal and team, and preview before sending closes that gap. For admins trying to hold a consistent brand across a team without policing everyone's laptop, this is the kind of control that has been missing.

For more details: team email signature improvements public beta and signature visibility and placement in Inbox and Help Desk private beta.

URL Properties Can Now Show Link Text

URL properties support link text now. Instead of showing a raw web address, you can set a default label like "View profile" or "Open listing," and it renders as a clickable link wherever the property appears. This is live across all hubs and tiers.

Why it matters: When a long URL repeats across dozens or hundreds of records in a list or a report, the raw links turn into visual noise that makes the data hard to scan. Swapping them for short, meaningful labels lets people find and act on the right link without reading a string of characters first. This one has been in public beta since June and is now generally available, which is worth noting if you tried it earlier and want to roll it out for good. If you want the context from when it first arrived, it is in our June 16 coverage of link text for URL properties.

For more details: use link text for URL properties, now live.

Turn Tracking Off for a Single Marketing Email

You can now override your account-wide open and click tracking on a per-email basis, right in the email editor, instead of changing the global setting for every send. Admins control who can do this through a new user permission that is off by default. This is in public beta for Marketing Hub across Free, Starter, Professional, and Enterprise.

Why it matters: Global tracking defaults are the right call most of the time, but there are always the exceptions: a privacy-sensitive message that should not carry tracking even when the account default is on, or a test campaign where the numbers would only muddy your reporting. Until now, handling those meant changing the global setting and affecting every email, or having no option at all. Putting the toggle at the email level, gated behind an admin-controlled permission, is a small governance win that respects both the marketer who needs flexibility and the admin who needs guardrails.

For more details: switch off tracking per marketing email public beta.

Persistent Customer Mapping for QuickBooks Online and Xero

HubSpot records can now be mapped to customers in QuickBooks Online and Xero using stable HubSpot contact and company IDs instead of email addresses, through a dedicated interface for reviewing, confirming, and managing those mappings. Once a mapping is in place, you can bill any contact at a company in HubSpot and the invoice syncs to the right customer in the accounting system, no matter which billing contact you selected. This is in private beta.

Why it matters: Anyone who has run a HubSpot to QuickBooks or Xero integration knows the pain this targets. When a contact changes or has no email, you get duplicate customers and failed invoice syncs, and the cleanup lands on someone's desk. Mapping on stable IDs instead of email is the fix, and it fits how real B2B billing actually works, where one company often has ten people who might receive an invoice and only one customer record on the accounting side. It used to take a workaround, restructuring the data model so everything rolled up to the right company, before invoices would flow the way the business needed. This takes a real chunk of that work off the table.

For more details: improved outbound customer mapping for QuickBooks Online and Xero private beta.

A Public API for Payment Links

Developers and partners can now create, retrieve, update, and manage HubSpot payment links through a public API. The API handles dynamic configuration, including items, add-ons, buyer email, billing and shipping address, and custom fields, packaged into a single request that puts the right payment link in front of the buyer. This has moved into public beta, and the release now points to developer documentation, which is the piece that makes it usable in practice.

Why it matters: This brings HubSpot up to the level of most B2B commerce setups, where you cannot spec every order in advance but you still want a real shopping-cart experience. The catch is the one that always comes with commerce automation: it only works as well as your data. If your product library and pricing are not in good shape, an API that generates payment links on the fly will surface that fast. Most teams have some groundwork to do before this pays off, and that is not a reason to avoid it, just a reason to look at your product and pricing data first. We spent our longest conversation of that release window on this API back in May, and you can hear where we landed in our May 19 recap discussion of the Payment Links API.

For more details: payment links API public beta.

Inline Screenshots Now Surface as Attachments in Help Desk

In the Help Desk thread view, inline screenshots now show up as attachment tiles in the message footer, sitting alongside the file attachments that were already there. This is live for Service Hub Professional and Enterprise.

Why it matters: Inline images have a way of getting buried in a long email thread, which means reps miss the visual context they need to resolve a ticket, or spend time scrolling back to find it. Giving every image and file a consistent, predictable home in the footer is a small change with a real payoff for anyone working a busy support queue. It is the kind of quiet Help Desk investment that has been steady for a while now.

For more details: improved attachments in the Help Desk thread view.

Key Takeaways and Next Steps

Email is quietly getting a lot of attention: Between the signature overhaul and per-email tracking control, HubSpot spent this release cleaning up the everyday mechanics of sending email. Neither is flashy, and both fix things that have annoyed users and admins for years. If you run email at any scale, the signature preview and the personal-versus-team choice are worth a look this week, and the tracking permission is worth setting on purpose before someone finds it on their own.

Billing keeps moving into the CRM: The QuickBooks and Xero mapping and the Payment Links API point the same direction. HubSpot is making it easier to run real billing and commerce from the place your customer data already lives, instead of bolting it on from the accounting or storefront side. The recurring theme with both is data readiness. These tools reward clean product, pricing, and company records, and they expose the gaps quickly when those records are messy. If either is on your roadmap, the highest-value work right now is on the data model, not the integration itself.

The small stuff compounds: Link text on URL properties and screenshot tiles in Help Desk will not make anyone's roadmap, but they are the kind of friction removal that users feel every day. Worth turning on and moving on.