From the release notes
HubSpot Updates: July 10, 2026
Five updates landed on July 10, and the one worth reading closely is the smallest news item in the batch: custom agents are moving toward public beta with credit-based pricing. The rest of the day clusters around a new ad channel, cleaner data across accounts, and a couple of quiet quality-of-life fixes.
If you watched the show, you already heard the conversation around a couple of these. If you did not: Watch the recap to hear our thoughts on these updates and more.
Platform Updates Detailed
Custom Agents Are Coming to Public Beta
HubSpot announced that custom agents move to public beta on July 23. The shift brings credit-based pricing, clearer cost visibility, run limits on how often an agent fires, and the retirement of a few templated agents. The feature is in private beta until the public beta opens.
Why it matters: This is the update to sit with. It is the first clear sign of beta AI tooling moving out of the free era and into a metered, credit-based model, the moment a lot of us have been watching for. Cost visibility and run limits mean teams will start thinking about agent usage the way they think about any other consumable. And the retirement of a few templated agents is worth flagging now: if you have built a process on one of those, you will want to know what changes before July 23, not after.
For more details: Custom agents public beta announcement.
ChatGPT Ads Integration
This connects a ChatGPT Ads account to HubSpot so you can create campaigns, report on them, and track ROI alongside your other ad networks. It is in private beta for Marketing Hub Free, Starter, Professional, and Enterprise.
Why it matters: ChatGPT ads are a new and fast-moving channel, and managing them next to the rest of your ad networks inside HubSpot means one less place to check and one consistent view of what is working. The tier reach is the surprising part. Availability all the way down to Marketing Hub Free, even in beta, is broader than HubSpot usually opens a new ad integration, which reads as a nudge to start testing the channel while it is still taking shape.
For more details: ChatGPT Ads integration private beta.
Automatic Activity Association Settings for Leads
This adds admin controls to configure the default activity-association behavior for the Leads object. It is available across all hubs and tiers.
Why it matters: Activity association is one of those settings nobody thinks about until the data is already wrong. Letting admins set a default that matches how their team actually works means fewer manual fixes later and cleaner records on the Leads object from the start. It is a small control with an outsized effect on data quality.
For more details: Automatic activity association settings for Leads.
New Video Sharing Menu
This pulls every video sharing action, the share link, embed code, download, social post, visibility, domain, and expiration, into a single menu. It is live for Marketing Hub, Content Hub, and Service Hub Professional and Enterprise.
Why it matters: Sharing a video used to mean jumping between screens to find the right action. Collecting all of it into one menu cuts the clicks and the hunting. It is the kind of quiet efficiency that adds up fast if you share video often.
For more details: New video sharing menu.
Expanded Data Mirroring
This mirrors additional data, including lifecycle stage, lead status, ownership, and marketing activity, across connected accounts. It is live across Commerce, Content, Marketing, Data, Sales, and Service Hubs and Smart CRM on Professional and Enterprise tiers.
Why it matters: For customers running multiple connected accounts, seeing a contact's lifecycle stage and status across accounts is what turns cross-sell and lead routing into something you can act on instead of guess at. It is narrow in who it applies to, but meaningful for the multi-account teams it does.
For more details: Expanded data mirroring activities and properties.
Key Takeaways and Next Steps
AI is starting to get a price tag: Custom agents moving to credit-based pricing is the first real signal that the free beta era for HubSpot's AI tooling is winding down. If your team has built on the free or templated agents, use the window before July 23 to look at what changes and whether anything you rely on is being retired.
The quiet fixes are worth the two minutes: The video sharing menu and the Leads activity-association control will not make headlines, but they take friction out of work teams touch every week and clean up data before it drifts. Setting the association default to match your process now is the kind of thing that saves a cleanup project later.
New channels are showing up early and broad: ChatGPT Ads reaching down to Marketing Hub Free, even in beta, says HubSpot wants people testing this channel now. If paid ads are part of your mix, it is worth a look while the channel is still young.
Produced by Value-First Media