Recurring is just one of the many ways

“Subscription or the recurring nature is just one of the many ways in which a product relationship can happen with a customer. So that is the reason why the contract came into existence, to encompass all the different relationships between a buyer and a seller.”Arun Gunari, HubSpot, on air, Let's Unbox 2026-09-03

Say thisSubscriptions are one shape of agreement. The contract holds the recurring, the one-time and every change.