Revenue Hub

Quotes, contracts, invoices, payments and the collections work nobody enjoys — covered on the show every week it moves.

What we think

Your CRM can be a window into your source of truth.

The usual objection to running revenue in HubSpot is that the ERP is the system of record, and it is. But being the system of record and being the place people can see what is happening are two different jobs, and most companies only ever staff the first one. A unified revenue view does not require you to move your source of truth or touch the finance team’s process. It requires the upstream teams — the people talking to the customer — to be able to see the same reality the finance team already sees. That is what this part of HubSpot is for, and it is why the profitability angle is the wrong one to lead with.

Why this is hard

Revenue is the part of HubSpot most people argue about instead of building. The argument is almost always the same one, and it is a category error: whether the CRM should be the system of record. It should not be, and it does not have to be to do the job.

The ERP owns the numbers. It was never built to talk to a customer, and it never will be.
The people who talk to the customer cannot see what finance already sees — that is the actual gap.
Leading with profitability turns it into a finance project, and finance did not ask for one.

In our own words

What we have said about Revenue Hub lately

Everything else

Every Revenue Hub update with our take on it

Newest first. Each one is a single rollout — what shipped, why HubSpot shipped it, how to set it up, and what we think of it.

Browse all 41 Revenue Hub updates

Routes in

Two ways to start

Elsewhere on the show