Show recap — Tuesday, June 16, 2026

Another Orange Morning Recap: June 16, 2026

We took a day off, which is how you end up with two release days stacked on a Tuesday and a host who needs a second to remember what day it is. June 16, and the backlog had a clear winner: the redesigned Brand section, which became the deep dive and earned every minute of it.

Here is what we got into: a stack of updates worth pulling forward, from Price Books to a new video sharing setting, then a live Breeze walk-through that turned into the brand deep dive, and a quick look at what is coming up this summer.

Before the Updates: A Summer Boot Camp and a New Site

Chris Carolan opened with a tease for something he is doing later in the day. He and Nick Lafakis of ProvenLabs are running a sneak peek of their AI Augmented HubSpot Stack boot camp, with the full sampler series landing across July and August. The part Chris is most excited about is a live build using Claude Code to connect a HubSpot workflow to an AI-powered contact enrichment endpoint. If that is your kind of morning, the AI Augmented HubSpot Stack boot camp sampler with Chris Carolan and Nick Lafakis is the place to be.

Also worth noting for regulars: a new Another Orange Morning website is landing tomorrow.

The Updates That Pulled Focus

With two days of releases to clear, we moved through the ones that caught our attention and saved the brand redesign for the end.

Price Books

Price Books give RevOps teams a central place to define, manage, and apply product pricing across deals and quotes. The update Casey Hawkins had been waiting on was the part that lifted the single-currency limitation. Multi-currency support is now available, which matters because the clients where Price Books would help most are the ones working across several currencies. This is in public beta for Commerce Hub Professional and Enterprise.

Why it matters: Standardized pricing means fewer manual errors and less tribal knowledge about who gets which rate. The multi-currency support is the change that takes this from interesting to usable for teams selling internationally.

Commerce Hub Billing Portal

This one has been on Chris's list of asks for a while. The billing portal lets buyers log in to view subscriptions and invoices, pay what they owe, and update payment methods on their own. He made the data point that lands hardest: when you let customers manage their own billing details, the data gets better, because they are the ones who need it to be right. No more email chains to change a billing address. It is in public beta for Commerce Hub Professional and Enterprise.

Why it matters: Self-service billing is the experience buyers expect, and there are still businesses asking customers to read a credit card number over the phone. Beyond the buyer experience, it moves a whole category of data maintenance to the people with the most reason to keep it accurate.

Customizable Analyze Tabs

You can now customize the Analyze tab by swapping the default dashboard for your own, adding or removing reports, editing report settings, and rearranging the layout, across a long list of tools in HubSpot. Casey called out the pain point this fixes: the marketing social Analyze tab still showing Twitter reports for a channel you no longer use, which sends you off to build a separate dashboard just to track what you actually care about.

Why it matters: Keeping the reports you need in the place you already work means fewer clicks and fewer one-off dashboards built to route around a default that did not fit. It is a small thing that quietly costs teams time every week.

Improved Exclusions in Segments

The old twenty-five contact exclusion cap is gone, and HubSpot added smart exclusion toggles for the scenarios that come up constantly: unsubscribed contacts, non-marketing contacts, and specific email domains. Chris named the practical version of this problem, which is that teams often manage exclusion data somewhere else, trust that data more, and end up importing a spreadsheet every single time they want to send an email. Casey added the conversation she has on repeat with clients: why did my email of a thousand people only send to nine hundred, and the answer is usually one of these exclusions.

Why it matters: So much time goes into the part of list building that is nearly impossible to explain to other stakeholders. Built-in toggles make segments cleaner and more scalable without separate workflows or complex filters, which means the work might actually get done instead of skipped.

Marketing Control Center

Formerly known as the Research Agent, Marketing Control Center is positioned as a marketer's home base: run recurring analysis against your marketing efforts using pre-built or custom prompts, and get a tailored list of recommendations to act on. The interface has changed significantly, so HubSpot is asking users to review the product notification to get oriented. Casey is in the beta and noted that the first thing she ran surfaced a gap, because her data was not fully connected in HubSpot, which is its own kind of useful signal. We dug into this one with George B. Thomas on the Friday recap, and you can hear that conversation in the June HubSpot updates recap with George. It is in private beta for Marketing Hub Professional and Enterprise.

Why it matters: The tool takes a data-first approach to analysis, which means it is only as good as your connected data. There has not been a better time to get your data clean and consistent, because the recommendations live or die on it.

Connected CPQ, Billing, and Payments

This connected quote-to-cash experience automates billing, speeds up payment collection, and guides buyers to set up payment on quote acceptance. HubSpot updated the rollout itself to add the step about toggling on create contracts from accepted quotes. It is now in public beta for Revenue Hub Professional and Enterprise. Chris's honest read on air: getting a billing team into HubSpot is still the hard part, but once they are in, this should make the rest easier.

Why it matters: The space between a quote being accepted and cash being collected is where revenue operations does its least glamorous work. Connecting the pieces shortens collection cycles and improves revenue predictability, with structured documentation for accounting and audit needs.

New Video Visibility Setting: Anyone With the Link

Neither of us had seen this one. You can now share a video via a private link that anyone can view without a HubSpot login, without making the video publicly discoverable. Until now the choice was fully public or locked to HubSpot users, with nothing in between. This is live for Marketing Hub, Content Hub, and Service Hub Professional and Enterprise.

Why it matters: Sending a video to a prospect should be as simple as sending a link, with no login prompt and no risk of it surfacing in search. This fills the gap that made one-to-one video sharing more awkward than it needed to be.

A Breeze Assist, Then the Deep Dive: The Rebuilt Brand Section

Before the deep dive, Chris ran a live Breeze Assistant session that doubled as the best argument for using it. He started by handing Breeze the Improved Brand Voice update itself, which is the move worth copying: if you do not know what to do with Breeze Assistant, find an update that looks interesting, paste it in, and let Breeze tell you how it applies to your portal.

From there the session searched for writing samples across Casey's portal, LinkedIn, and website to build out a brand voice. Breeze pulled strong public candidates and flagged longer, more developed pieces as the best starting points. One surfaced sample was a wake-up recap post from December 2024, back when Casey first started the show, which prompted the running theme of the segment: your voice changes, and the samples you train on should reflect who you are now, not two and a half years ago. The Improved Brand Voice update behind this, now in public beta across the Professional and Enterprise tiers, learns from your own content to match sentence structure, tone, punctuation, and even humor.

Casey grounded the why with her own experience: when she first fed her writing samples to an AI to build a brand voice, the result was eye-opening, because she thought she came across more formal than she apparently does. That is the real value here. Defining brand voice from scratch can stall a team for months in arguments over single words. Starting from content you already have lets the AI tell you what your voice is, and you refine from there instead of waiting until it is perfect to start.

That fed straight into the deep dive. The redesigned Brand section pulls everything into clear sections: Brand Kit for logos, colors, and fonts, Brand Voice for writing samples and attributes, and Brand Knowledge, a new section holding the company data HubSpot uses to personalize AI-generated content, including products, competitors, and ideal customer profile. Many of these settings existed before. The win is that they are positioned to be readable and editable, with some fields now editable that were not. For anyone setting up brand for the first time or tuning it for AEO, the new layout shows what is configured and what still needs attention. For more details: the redesigned Brand experience.

The Rest of the Updates

Friday and Monday both shipped releases, and we cleared the backlog in one show. Full breakdowns are split across two updates blogs: HubSpot Updates: June 15, 2026 for Monday's release, and HubSpot Updates: June 12, 2026 for Friday's.

The Sign-Off

Chris's closing advice was the practical version of the whole episode: open the marketing nav, click into Brand even if it is your first time, and open up Breeze Assistant to get to work. You probably already own the value you are looking for in HubSpot. You just need to wake up to it. We will see you tomorrow morning.