You are never going to read everything HubSpot ships. I don't, and I talk about it for a living. I co-host Another Orange Morning and Hubsessed Office Hours, and I lead the DMV and Women of HubSpot HUGs, so HubSpot is most of my week.
What works is a rhythm. A few small habits at different speeds, plus one honest question you ask about every update: does this touch my portal? Once you have that, the firehose gets a lot less loud.
Here is how I'd build it, from the fastest habit to the slowest.
Every morning: let someone else do the first read
If you want the day's news without hunting for it, Another Orange Morning is exactly that. Chris Carolan and I go live every weekday at 8:15 AM CT / 9:15 AM ET on LinkedIn, with a rotating Friend joining us. It's a HubSpot news show, built around segments, so you can tune in for the one you care about and leave.
You don't have to catch it live. Every update HubSpot ships gets its own page in our HubSpot updates archive, and the whole thing is searchable. The ones we dig into on the show carry a plain take on whether to act, wait or skip, plus a "Watch Us Discuss This" clip of the segment where we talked it through. If someone on your team asks "did HubSpot change something with X?", that's where I'd go first.
Two features on that page are worth setting up once. Tell it which hubs and tiers you have in the "your portal" setup, then flip on "Only what touches my portal." A Starter-tier marketer and an Enterprise Data Hub admin should not be reading the same list.
Every week: one email, one recap
HubSpot sends its own weekly feature-release email. It's set per user, under Settings > Account Defaults > Feature Releases. Do that today, for yourself and for whoever else in your portal needs to know what changes.
If you'd rather have it curated, our weekly email recaps the mornings and the updates that mattered. One email, once a week. There's an RSS feed of the show too, if you live in a reader.
Then there are the people who cover the week out loud:
- Monday Morning Briefing is a weekly LinkedIn Live on Mondays with Kyle Jepson (HubSpot's Admin Evangelist) and Max Cohen, going through the prior week's updates.
- The HubHeroes podcast with George B. Thomas, Max Cohen and Chad Hohn, new episodes weekly on the HubHeroes podcast page. Good for the commute.
- HubSpot Tips & Tricks Newsletter on LinkedIn, curated each week by Kyle Jepson.
You don't need all of them. Pick the format you'll actually open. A podcast you never press play on is just a nice icon.
Every month: the wider view
Monthly sources are the ones that catch what you missed. The HubSpot Academy Bulletin is a monthly newsletter on LinkedIn. HubSpot Community also posts a monthly "Product Updates" roundup (look under Resources > Releases and Updates).
Inside HubSpot, the Product Updates page is under your profile picture. HubSpot says it has been redesigned "to highlight what's most relevant to your team, so you can spend less time searching for updates and more time putting them to work." I like that framing, because it's the same filter I'm suggesting you apply yourself.
Twice a year: the big drops
HubSpot saves its biggest launches for its spring and fall Spotlight releases. HubSpot's Spotlight page always points to the latest one (right now that's Fall 2026), so it's a good bookmark for "what were the big ones this season?"
If you touch the technical side
Admins and anyone working with APIs should bookmark the HubSpot Developer Changelog. It has several posts a month and a monthly rollup. Most people never need it, and the ones who do really need it. Kyle Jepson from HubSpot recently launched the HubSpot Admin Resource site, worth a look if that's your seat.
In your own portal: this is where it becomes yours
Reading about an update and knowing what it does for you are different things. For every update that catches your eye, I'd ask three questions:
- Do we have the hub and tier this lives in?
- Does it change something our team does today, or something we've been waiting on?
- Is it live for us, or is it still a beta that could change?
If you can't answer yes to the first two, let it go. Seriously. Skipping is a decision, and it's a good one.
You can also just ask. Breeze knows your portal, so it's a surprisingly good updates filter. A few prompts I'd try:
- "What recent HubSpot updates are most impactful for my portal?"
- "Which recent HubSpot betas should I check out for my role?"
- "Is there a recent HubSpot update that solves [the problem I'm having / the thing I'm building]?"
When the answer is yes, try it in a small, low-stakes spot first. A test record, a sandbox, a draft. And if the "how do I actually use this" part is where you get stuck, HubSpot Hacks on YouTube is my favorite for that. It's from Simple Strat, an independent HubSpot partner, with Tyler Samani-Sprunk, Will DePeri and Alexis Eaglin walking through tutorials most weeks. It isn't only about updates, which is kind of the point.
In the room with people
This one is a little bit of a plea. Find a HUG.
HubSpot User Groups are free. You sign in on HubSpot's events site, and you can join as many as you want. There are three kinds:
- Location groups for your city or region, some in person and some virtual.
- Topic, industry and role groups, which are virtual. The HubSpot Admins HUG, hosted by Kyle Jepson, meets every Tuesday at 11 AM ET.
- Identity and interest groups, also virtual.
A lot of HUGs run events focused on product updates, and an update looks different when someone in your exact situation tells you how it went. A few to check out:
- DMV, which I lead.
- Rochester, led by Zach Hussion, who has been running product update focused events.
- Pittsburgh, Madelyn Donovan's HUG, which has done product update events too.
- Houston, brand new, co-led by Chris Carolan.
Then go to the full HUG directory and find the one closest to you.
If you like Slack, Sprocketeer is an independent Slack community for HubSpot super admins. It's invite-only and the invites expire, so DM me and I'll send you a fresh one. And on Hubsessed, I co-host Office Hours, weekly sessions where you can bring a real portal question to real people.
A rhythm to start with
You can start small. Turn on the HubSpot feature-release email. Set your portal on the updates page. Pick one weekly voice. Join one HUG.
That's the whole thing. We'll be on at 8:15 CT if you want company, and the clip will be waiting if you don't 🧡