A Cleaner Way to Manage Your Brand

What it is

The Brand section has been redesigned with a clearer layout that organizes settings into Brand Kit, Brand Voice, and Brand Knowledge. Colors, fonts, writing samples, and company context each get their own home instead of living in one long scroll. Brand Knowledge is a new section for viewing and editing the company data HubSpot uses to personalize AI-generated content, including products, competitors, and ideal customer profile. This is live for all hubs and tiers.

Why it matters

The old layout buried these settings, and the disconnect between brand configuration and the rest of HubSpot was a recurring frustration. Pulling colors, voice, and company context into named sections makes changes take seconds, and it matters more now that this data feeds AI output across the platform. If you are tuning for AEO, this is the screen that shows what is set and what still needs attention.