Agentic Automation Builder
Friday, July 24, 2026
What it is
A new canvas uniting workflows, AI agents, and cross-business data. Start from more sources (CRM, schedules, webhooks, third-party integrations), add workflow actions, run agents, and branch on results. Recent additions: run-on-schedule trigger, send-email action, find-associated-record action, a credit-free simulation mode, and per-run token/credit estimates.
Why it matters
HubSpot says this will eventually replace the current workflow builder — a different, multi-directional shape not anchored to one object. It can also run as a pure connector between tools with no CRM update, meeting teams where they actually work.
The Take
FAQ
Is this replacing the workflow builder?
HubSpot says it eventually will. There's nothing to do today, and they've said they'll share transition details well in advance.
What's the connector angle?
It can run as a pure bridge between tools with no CRM update required — for example, trigger from a Google Sheets row and send a Slack notification.
Produced by Value-First Media