Add an AI agent as an approver on emails, pages and blog posts

What it is

Join the beta to add the Approvals agent, an AI agent built by HubSpot, as an approver on marketing emails, landing pages, website pages, and blog posts. When it's the agent's turn, it reviews the content and either approves it or requests changes, with a note explaining what to fix. It checks for issues like broken or placeholder links, leftover template text, outdated dates, missing alt text, and unclear calls to action. The agent can't complete an approval on its own: at least one person has to approve.

Why it matters

Broken links, leftover template text, and missing alt text are easy to miss, and a sent email can't be taken back. Approvals add a review before content is published or scheduled. The Approvals agent handles the routine checks, so your approvers can focus on the decisions that need a person.