AI smart framing in the video editor

What it is

You can now automatically keep people in frame when you crop a horizontal video to vertical in the video editor. As the person moves around the frame, the crop adjusts to keep them centered and in view: no manual keyframing required.

Why it matters

The most common way customers create social clips is by trimming down long-form content like webinars or video podcasts. The problem is that these recordings are almost always horizontal (16:9), while social platforms like Instagram, TikTok, and LinkedIn want vertical video (9:16). When you crop a horizontal video to vertical and the speaker steps aside or turns to a co-host, they walk right out of the cropped frame, and the clip becomes unusable.