Associate Companies with a Campaign

What it is

Campaigns now support associations with Company records too. You can link a company to a campaign from either direction, from the association panel on the campaign details page or from the campaign section on a company record's sidebar. This is a manual association at the moment, which is arguably the point for account-based work. Available for Marketing Hub Professional and Enterprise, in public beta.

Why it matters

B2B teams need to measure campaign impact at the account level, and without company associations it is hard to report on which target accounts a campaign actually reached. The manual piece is a feature for ABM: instead of letting HubSpot guess which companies are involved, you tell it from the start which accounts you are targeting. That closes the distance between campaign performance and the CRM account data you already trust.