Associate Leads with a Campaign

What it is

Leads are now a first-class associated object on the Campaign object. You can manually add leads to a campaign, which turns on campaign tracking across the Leads experience and surfaces lead-influenced campaigns on the deal and contact records those leads connect to. Leads can be added from the sidebar, including bulk actions and the lead creation flow, and they pre-populate from a contact's existing campaign associations. Contacts and deals have been associatable to campaigns for a while now, and leads were the single most requested addition since; this is that gap getting filled. Available for Marketing Hub Professional and Enterprise, in public beta.

Why it matters

For B2B, ABM, and sales-led teams who live in the Leads experience, this is the missing piece for campaign attribution across that motion. The part worth watching is reporting. A single contact can be tied to multiple leads if they showed interest more than once, so being able to ask how many leads a campaign generated is a different, sharper question than how many contacts it touched. Paired with the newer data visualization work in campaign reporting, this is the kind of thing that could make campaigns worth another look for anyone who wrote them off over reporting gaps.