AutoCapture Website Events

What it is

AutoCapture automatically tracks clicks on buttons, links, menu items, and other interactive elements across your website with no additional setup or code. Once your HubSpot tracking code is installed, it captures visitor interactions, and you can promote the most valuable ones into verified events for use across HubSpot's tools. It is available for the Enterprise Customer Platform.

Why it matters

The familiar problem this solves is the click you wish you had been tracking. Set up tracking after visitors start clicking and that earlier data is gone, which has meant a lot of conversations that end in "we can track it going forward." Capturing every clickable interaction from the moment the code is active means you are never starting from zero, and it gives you a complete behavioral record to build lead scores, segments, and automation on. The quieter benefit is discovery: you often do not know which interactions matter until you have the history to look back through.