Automatic Brand Voice Setup

What it is

A ready-made brand voice generated automatically from your existing content, performance data and HubSpot's content best practices. Use it as-is or customize it with your own brand guidelines. Public beta, scheduled for release in the second half of September 2026, for Professional and Enterprise.

Why it matters

Brand Voice setup used to require front-loading effort before it produced anything, offered a restricted set of attributes and could not take your own guidelines. Now it is ready the moment you need it and accepts what you already have written down.