Azure Synapse connection to Data Studio

What it is

A native Azure Synapse to Data Studio connector that lets you connect your Azure Synapse instance to Data Studio. Bring your specified source tables into Data Studio and activate that data across HubSpot by syncing to the CRM, building segments, powering workflows, and running reports.

Why it matters

This update removes a major blocker for customers who use Azure Synapse as their data lakehouse or warehouse. Now, you can combine the data in Azure Synapse with your HubSpot CRM data for richer analytics, better segmentation and more personalized customer experiences.