Centralized Data Model Management
Monday, June 22, 2026
Related session
What it is
A unified table and graph view for managing the entire data model, including objects, properties, associations, and conditional logic, from one place. This replaces a workflow where data-model management was spread across multiple settings pages with no consistent picture of how the pieces connect. The new view includes a table, a graph, and an expansion mode in the upper left. This is in private beta across all hubs and tiers.
Why it matters
This is one of the most requested admin updates in HubSpot, and the team has been heads-down on it long enough that some of the static data-model reference tools admins built outside HubSpot are about to become unnecessary. The honest take: a single place to see and manage the data model changes what an admin's day looks like. Auditing complex configurations, making a quick edit to a property group, or figuring out why an object is or is not active becomes a single-screen task instead of a five-tab one. The bigger thing this signals is that the platform is recognizing the data model as a first-class surface, not a settings detour.
The Take
You can create properties for notes through the API, but not through the UI. And it was hard for me to find where I could see if I had made any custom properties or not.
Chris drove this short segment as a preview. He was going to unbox the new data model experience, the centralized data model management area, later that day with the team from HubSpot, and he gave one reason everybody should look. If you are using AI to help manage HubSpot, you end up doing more with Notes, because before and after meetings they are a really great structured way to handle unstructured data. You can create properties for Notes through the API, he said, but not through the UI, and it was hard to find where to see whether he had made any custom properties. In the new area he found Notes, clicked Properties and saw the ones he had made, with property groups, association objects, associated objects and labels, and conditional logic beside them.
His read on who this is for: being able to come into one space and see any kind of object in HubSpot is exciting to the people who care about data model stuff, and there is a lot going on if you like to take care of your data model, which you should. Madelyn's reply was that this is a good way to preface people like us. Chris did not give a verdict beyond that, because he had not yet worked through it with HubSpot.
What to do: the release is in private beta across all hubs and tiers, and neither the tape nor our record says how a portal gets in, so for most readers this is a watch item, not a this-week task. If you are in the beta, start where Chris started: list which objects you have added custom properties to, including the ones the UI never let you create, like Notes.
Watch Us Discuss This
The full segment from the show, us working through this update start to finish.
FAQ
Where can I see the custom properties I created on Notes?
Chris said you can create properties for Notes through the API but not through the UI, and that it was hard to find where to see whether he had made any. In the new centralized data model area he found Notes, clicked Properties and saw the ones he had made.
Produced by Value-First Media