Churn Risk Signals in Buyer Intent

What it is

Churn Risk is a new Buyer Intent signal, available to HubSpot customers using HubSpot Credits, that fires at the company level when a tracked company's conversations, emails, calls, transcripts, and notes show patterns like escalating tone, recurring unresolved issues, cancellation language, or budget pressure. It shows the contributing conversations and the most at-risk contact alongside the signal, and it plugs into your existing workflows, segments, and automations.

Why it matters

This is aimed at existing-customer retention rather than new pipeline, which is a real gap most intent tooling doesn't cover. Worth setting up this week if you're already running Buyer Intent with Credits and have retention workflows to plug it into; skip it if you don't have Credits provisioned, since it isn't available to you at all.