Cleanup Automation for Companies

What it is

You can now automate the removal of old company records using the account cleanup tool, with your own criteria such as time since last update. This is live across Enterprise tiers (Content, Marketing, Data, Sales, Smart CRM, and Service).

Why it matters

Company records age worse than almost any other object, since businesses close, rebrand, and go stale silently. Automated removal on your own criteria turns an annual cleanup project into a standing policy. The judgment call is the criteria, so start conservative and review what qualifies before letting automation loose.