Configure unsubscribe links in email

What it is

Marketers can set an email's unsubscribe link to remove the contact only from the subscription type tied to that email, instead of from all email communications.

Why it matters

Contacts can opt out of one category of email and stay subscribed to the rest, which cuts down on people unsubscribing from everything by accident. HubSpot lists general release as expected Nov 18, 2026.