Configure Data Sync filters using natural language

What it is

Data Sync now lets you configure filters using natural language. Instead of working through dropdown menus, predicates, and condition builders, you describe the rule you want in plain English (for example, "only sync contacts with the VIP tag") and Data Sync translates it into the correct filter configuration. You can review and adjust the result before saving.

Why it matters

Filters give you precise control over what data flows between HubSpot and your connected apps, but configuring them today means navigating a large set of options that are hard to reason about without a technical background.