Request changes and approval stages for content approvals

If you have used deal approvals or quote approvals in HubSpot, this is that pattern arriving for content: a status that says whose move it is, a note that says what to fix, and a way to send it back for another look. Zach made the same comparison on the show, and he pointed out how close it sits to what HubSpot Work is doing for collaboration. The part I would actually test is the Changes requested status. Today a comment on a Pending approval leaves everyone guessing, and that guessing is where content sits for days.

My bigger question is who the approver is. In the space Zach and I come from, the person who has to check the technical language and the acronyms in a video caption is usually a subject matter expert who does not work in HubSpot, and that is exactly the point where the process drifts into Microsoft tools. HubSpot's panel does not say how an approver outside your portal takes part, so that is the question to put to your account team before you plan around stages. Here is the honest other side. We move fast because we do not run a very hardcore approval process, and it has never been easier to create a clip and ship it to social in minutes. If you enable, empower and trust your experts, HubSpot is very powerful, and I still find it strange that a clip living on LinkedIn for a day can pick up ten approvals while a live sales call needs none. Zach's version is that good enough works, polish can make content less engaging, and it does not scale, and his wrong-classroom story says the same thing: nobody remembers. You can take it down or change it.

Sometimes you cannot get around approvals, though, and regulated or legal-reviewed content is the case where this earns its keep. Who should act: Content Hub Enterprise and Marketing Hub Enterprise teams that already run approvals on emails, landing pages, website pages or blog posts can plan for the October 20 date HubSpot's panel shows, and map your editor-then-legal order into stages. Everyone else can skip it, and if you are on a lower tier, the better first question is whether you need that many reviewers at all.