Content Recommendations for Emails

What it is

Content recommendations analyzes past email sends and peer benchmarks to surface tactical, ready-to-implement suggestions for improving email performance. Each recommendation comes with a sourced explanation of why the change is valuable. This is in private beta for Marketing Hub Professional and Enterprise.

Why it matters

Email best practices are hard to keep alive inside an organization. They get lost when someone leaves, or buried in a document nobody opens. Surfacing them as in-product recommendations, sourced from your own send history and peer benchmarks, is a different shape than a static best-practice doc. The honest take: this is the kind of feature whose value depends entirely on the quality of the recommendations. If they are obvious, teams ignore them. If they are specific and actionable, they become a real learning surface. Worth requesting if you have a marketer who would benefit from a steady drip of suggestions tied to actual performance data.