Context Home

What it is

Context Home is the new centralized location for the context that powers HubSpot AI, replacing the previous AI Data Sources page under AI Settings. Customers can now view and manage all the context HubSpot holds on their business, including business information, customer context, and team and process context, in one place. This is live across all hubs and tiers.

Why it matters

Brand identity, brand overview, AI data settings, and knowledge sources have been scattered across the portal for as long as anyone has been using them. Consolidating them under one home is the same architectural move centralized data model management is making for objects and properties: take a sprawl and give it a single page. The reason it matters specifically here is that the context layer is what every Breeze experience reads from. If teams cannot find or maintain it, the AI gets worse. If you have not visited Context Home yet, it is worth a walkthrough this week.