Control How Custom Events Appear on the Record Timeline

What it is

When you set up a custom event, you can now control how it shows on the activity timeline of linked records, including the header, the subheader, which properties appear, and the order they appear in. This is live for users with custom event edit access on the Professional and Enterprise tiers of Marketing, Sales, Service, Content, and Data hubs.

Why it matters

Custom events can capture anything from a video view to an abandoned cart, but a bare timeline card rarely tells the story on its own. Giving each event a clear header and the right properties means anyone reviewing a record can read what happened without digging into raw event data. It is a small lever with a real payoff for support and sales teams who live in the timeline.