Create Payment Records Without Payment Processing

What it is

You can now manually record external payments directly within HubSpot without enrolling in HubSpot Payments or Stripe. The update also supports importing external payments in bulk. Available across all hubs and tiers, this is in public beta.

Why it matters

Until this update, the payment object's full capabilities were gated behind enrolling in a payment processor. That gate kept a lot of teams out of the data they actually needed. Marketing event registrations paid via Square or PayPal, course purchases that ran through a separate platform, B2B invoices paid via wire: all of this lived outside the CRM. Now those records can exist as first-class payment objects, associated to contacts, deals, and the rest of the platform. The broader pattern here is that HubSpot is not trying to replace your accounting system. It is making sure the unified customer view actually includes whether someone paid you, regardless of how they paid.