Custom Agents Are Coming to Public Beta

What it is

HubSpot announced that custom agents move to public beta on July 23. The shift brings credit-based pricing, clearer cost visibility, run limits on how often an agent fires, and the retirement of a few templated agents. The feature is in private beta until the public beta opens.

Why it matters

This is the update to sit with. It is the first clear sign of beta AI tooling moving out of the free era and into a metered, credit-based model, the moment a lot of us have been watching for. Cost visibility and run limits mean teams will start thinking about agent usage the way they think about any other consumable. And the retirement of a few templated agents is worth flagging now: if you have built a process on one of those, you will want to know what changes before July 23, not after.