Agent Builder's Custom Agents Are Live

What it is

Agent Builder's custom agents are now live for HubSpot Starter tiers and above. Agent Builder includes custom agents you build for your business, plus a new automation canvas that connects agents, actions, and triggers in one place. You build agents tailored to your business using your own instructions, tools, and knowledge on the customer data already in your CRM, then connect them to workflows to trigger automation, follow up with contacts, and take action on records at scale.

Why it matters

Custom agents let you build AI that works the way your business does, no code required. Full control over what the agent knows, how it behaves, and where it acts turns AI from a helpful add-on into a scalable advantage for your entire front office. Breeze Assistant means you don't have to start from scratch either: describe what you need and it builds the agent for you based on your intent. That's now live for every tier from Starter up, not held back for a beta group.