Custom Inbound SMS Keywords

What it is

Create custom inbound SMS keywords that can automatically trigger actions or workflows when customers text a specific word. Scheduled for release August 26, 2026.

Why it matters

Custom SMS keywords make it easier for marketers to capture intent and automate customer journeys on a high-engagement channel. Instead of generic keywords, businesses can create branded, campaign-specific keywords that are memorable and aligned to their goals, reducing friction and turning inbound engagement into immediate, automated action.