Custom Signals in Buyer Intent

What it is

Custom Signals is now live, and going live means going credit-based. You describe what matters to your business in plain language, from hiring announcements to RFP filings to product launches, and HubSpot surfaces the companies that match, with every source cited. The signals work everywhere that matters: segments, workflows, lead scoring, and reporting, so you can trigger automations off the buying moments you define. This is available to any HubSpot customer with credits.

Why it matters

Understand the pricing before you turn it on. Tracking a company for signals of any kind runs ten credits, and each custom signal per company adds fifty on top of that, while more than twenty standard signals stay available out of the box. At that price, watching a company you actually care about costs almost nothing. The harder part is not the signal, it is getting your sales team in a position to act the moment one fires, which is a sales and marketing alignment problem more than a credits one.