Customized CRM Object Names Now Match in the Mobile App

What it is

Custom object names that admins set on desktop now appear everywhere in the HubSpot mobile app: in navigation, record headers, associations, and related property labels. The classic example is renaming Deals to Opportunities. Until this update, the rename held on desktop but defaulted back to standard labels in the mobile app, forcing reps to mentally translate between two naming conventions. This is live and available to all HubSpot customers on iOS and Android with the latest version of the mobile app.

Why it matters

This is the kind of update that is invisible until it is missing. Teams that invested in custom object names have been quietly accommodating the desktop-mobile mismatch for years, and the workaround was always "you get used to it." Worth checking the mobile app for any drift after the rollout to confirm property labels and association labels are also picking up custom names cleanly.