Date and Datetime Properties in Conditional Property Logic

What it is

Date and datetime properties can now serve as the controlling property in conditional property logic, so a date value can make a dependent property appear or become required. This is in public beta for the Professional and Enterprise tiers across Commerce, Content, Marketing, Data, Sales, and Service hubs, plus Smart CRM.

Why it matters

A lot of rep workflows are timing-driven, but properties had no native way to react to a date, which left people managing the timing by hand. Letting a record surface the right field at the right moment based on a date closes a gap that conditional logic should have covered all along. If date-based conditions have been a limitation in any of your property setups, this is the one to revisit.