Default Brand Selection at Login

What it is

If you manage multiple brands in HubSpot, you can now set a default brand to land in automatically at every login, instead of manually switching to your preferred brand each time. This is live for Marketing Hub Enterprise customers with the Brands Add-on.

Why it matters

For anyone living primarily in one brand of a multi-brand portal, this deletes a small daily chore. It also signals continued investment in multi-brand operations, which matters more every quarter as more teams consolidate four or five brands into a single portal.