Editable Filter Group Names in Segments

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What it is

Rename filter groups in the segment builder to describe what they are for. Instead of "Group 1" and "Group 2", a group can read "High-Intent Web Visitors" or "Recent MQL Conversions".

Why it matters

Complex segments become scannable. Labeling a group by intent rather than a number means you can understand the logic without reading every filter inside it, which is most of the cost of maintaining or handing off a segment someone else built.

Produced by Value-First Media