Email Performance Attribution Over Time

What it is

Attribution snapshot reporting captures your attribution data at regular intervals and displays it as a trend line, starting with revenue attribution on email performance pages. This is in private beta for Marketing Hub Professional and Enterprise.

Why it matters

Attribution reports have always been a single point-in-time photo, which means you could see who gets credit today but never whether last quarter's strategy shift actually moved anything. A trend line turns attribution from a credit assignment exercise into a feedback loop. Email is just the first surface; the snapshot approach is the part worth watching as it spreads.