Email Templates and Snippets Packaging Simplification
Friday, May 29, 2026
What it is
Core seat users now have full access to all email templates and canned snippets in their account, removing the old restriction that capped them at the first five without a paid seat. The per-account template limit also doubled from 5,000 to 10,000. This is live for Free accounts and Sales Hub and Service Hub Starter through Enterprise.
Why it matters
The five-template cap was a packaging decision that punished the wrong people, the occasional users who benefit most from pre-approved templates. Everybody who should have access to the team's templates and snippets now does, without a seat purchase standing in the way. If you previously kept template adoption narrow because of seat math, it is worth revisiting your enablement plan.
The Take
So now I don't need to upgrade my starter seat just to get access to more than five templates or whatever. Yeah, so cool. Good job, HubSpot.
Madelyn picked this one first, and Chris drove the take. His honest starting point: whenever he sees the word email first, he has a filter and screens it out. He then backed himself up. Templates and snippets are very, very valuable when you figure out how to use them well. After he read what changed, that Core seat users now have full access to all email templates and canned snippets in their account and that the per-account template limit rises from 5,000 to 10,000, Madelyn said it was not as grand as she had expected, and Chris agreed.
His verdict turns on what the old rule cost. He realized he no longer needs to upgrade his starter seat just to get access to more than five templates, called it cool, and said good job, HubSpot. His line on the point of it: everybody who should have access to email templates and snippets now does.
What to do: if you kept template adoption narrow because of seat math, revisit that. Check which of your Core seat users were capped at the first five, and decide whether templates and snippets belong in their daily enablement. This is live on Free accounts and on Sales Hub and Service Hub Starter through Enterprise.
Watch Us Discuss This
The full segment from the show, us working through this update start to finish.
FAQ
Do Core seat users still hit the five-template cap?
No, per HubSpot's description read on air: Core seat users now have full access to all email templates and canned snippets in their account, and the per-account limit for templates goes from 5,000 to 10,000. Chris's reading was that he no longer needs to upgrade a starter seat just to get past five templates.
Produced by Value-First Media