Email Templates and Snippets Packaging Simplification

What it is

Core seat users now have full access to all email templates and canned snippets in their account, removing the old restriction that capped them at the first five without a paid seat. The per-account template limit also doubled from 5,000 to 10,000. This is live for Free accounts and Sales Hub and Service Hub Starter through Enterprise.

Why it matters

The five-template cap was a packaging decision that punished the wrong people, the occasional users who benefit most from pre-approved templates. Everybody who should have access to the team's templates and snippets now does, without a seat purchase standing in the way. If you previously kept template adoption narrow because of seat math, it is worth revisiting your enablement plan.