Enterprise-managed authentication for HubSpot in Claude

What it is

Enterprise-managed authentication (EMA) lets admins set up the HubSpot connector once for their Claude organization. Approved team members can then access HubSpot directly in Claude, without having to install the connector or authorize the connection individually. Admins control who gets access, while each member's existing HubSpot permissions determine what they can see and do in Claude.

Why it matters

Connecting HubSpot to Claude across your team no longer requires each person to go through a separate setup process. With enterprise-managed authentication, admins can manage connector access centrally, while approved team members can start working with HubSpot data in Claude without the extra setup steps. That means less time spent configuring connections and more time using HubSpot context to get work done.