Expanded Data Mirroring

What it is

This mirrors additional data, including lifecycle stage, lead status, ownership, and marketing activity, across connected accounts. It is live across Commerce, Content, Marketing, Data, Sales, and Service Hubs and Smart CRM on Professional and Enterprise tiers.

Why it matters

For customers running multiple connected accounts, seeing a contact's lifecycle stage and status across accounts is what turns cross-sell and lead routing into something you can act on instead of guess at. It is narrow in who it applies to, but meaningful for the multi-account teams it does.