Google Performance Max Ad Image Generation

What it is

HubSpot now uses Google AI to auto-generate ad-ready images during Performance Max campaign creation. Enter a landing page URL and you get landscape, square, and portrait variants, with no manual sourcing or resizing, and you can regenerate if the first pass misses. This is in private beta, and the surprising part is the reach: it is available to all HubSpot users, not gated behind a Marketing Enterprise tier the way you might expect.

Why it matters

Finding images that meet Google's required dimensions is one of the most tedious friction points in PMax setup, the kind of task teams used to hand to a freelancer to spin a single asset into twenty different sizes. Handing that to AI and getting publish-ready variants in under a minute is a good use of the technology, the boring-but-real kind that saves an afternoon. One practical note on private beta: access windows can fill fast, so if you want in, request it while you are thinking about it rather than later.