HubSpot Work
Friday, September 25, 2026
What it is
<p>HubSpot Work is AI work management inside the CRM, now in public beta. You describe what you need in plain language and the assistant builds the projects, tables, documents, forms and agent automations from that one prompt. It shows up as Work Management in the left navigation once you are enrolled, and it comes with starter templates for admin operations, client onboarding, a content pipeline, a deal desk, an internal request inbox and webinar events.</p><p>Pricing has three parts. Access comes with any paid seat. Starter portals get limited automation, Professional and Enterprise get full automation. The work agents that run your projects on their own consume HubSpot Credits.</p>
Why it matters
<p>HubSpot's pitch is that operational work and customer data living in different tools breaks three things: context, cross-team coordination, and the ability to build agents that can act with the full picture. Putting the task list next to the deal history is the fix they are proposing.</p><p>The catch is that this is not a task list you tweak by hand. It is designed to be run through the assistant, which builds tables and automations behind the scenes, and somebody has to review what it builds.</p>
The Take
I have checked this out while it was in private beta and I use Asana and I have personally not moved over yet.
Casey has had this since the private beta, runs her own work in Asana, and has not moved over. That is not a knock. It is not a replacement for a Monday or an Asana yet, especially if you need to collaborate with people who are not in HubSpot. Where it looks strongest right away is marketing coordination: the pre-show and post-show checklist, the campaign task swarm, the spreadsheet only the marketing team understands.
Two things to go in with eyes open. First, this is a different way of working. Zach threw a client onboarding SOP at it and stopped when the workflow layer started triggering off other actions in the portal, because there was a lot to understand before saying yes to it. Second, credits. The agentic side of this burns them, and the show's standing ask to the product team stands: every AI update needs a pricing guide section like the one this update has.
Watch Us Discuss This
The full segment from the show, us working through this update start to finish.
Produced by Value-First Media