Improved Exclusions in Segments

What it is

You are no longer capped at excluding twenty-five contacts from a segment. The update also adds smart exclusion toggles for the scenarios that come up constantly: unsubscribed contacts, non-marketing contacts, and specific email domains. This is live for all hubs and tiers.

Why it matters

Exclusion work is some of the least visible time in list building and the hardest to explain to other stakeholders. The classic version of this problem is the email to a thousand people that only sends to nine hundred, and the answer is almost always one of these exclusions. Built-in toggles replace the separate workflows and complex filters teams built to handle it, which keeps segments cleaner and compliant for email without the manual scramble.