Instagram API Requirements Now Reflected in Social Tool

What it is

HubSpot's Social tool has been updated to reflect Instagram's latest publishing requirements for video, images, and captions, so the limits enforced when you build a post now mirror what Instagram's API actually accepts. This is live for Marketing Hub Professional and Enterprise.

Why it matters

A post that fails after you hit publish is the worst kind of failure, since you find out late and the fix means rebuilding. Matching Instagram's real limits in the composer means fewer failed posts and problems flagged before publish instead of after. Unglamorous, and exactly the kind of reliability work social teams feel every week.