Instagram Collaborator Tagging

What it is

When publishing Instagram posts from HubSpot's social tools, you can now tag up to three collaborators, each of whom gets an invite to share the post on their own profile. This is in private beta for Marketing Hub Professional and Enterprise.

Why it matters

Collab posts appear on every tagged collaborator's profile, which extends reach to each of their audiences. Before this, using the feature meant leaving HubSpot to post directly in Instagram. Scheduling collab posts alongside the rest of your social content keeps the whole calendar in one place, which is the kind of small consolidation social teams feel every week.